“One of my favorite business axioms is that there are three kinds of companies: those that make things happen, those that watch things happen, and those that wonder what happened. Leaders who beat the odds are not only market-driven but also market-driving.
In my long business career – as an entrepreneur, an adviser to senior management and boards, and a chief marketing officer – I have been privileged to work with companies that make things happen and challenged by those that struggle to change, grow and even survive. I am acutely aware of the importance of relationships – people do business with people they know – and the value of a fresh perspective on strategic problems. I’m excited to be a part of Sage Partners because we can offer our clients a unique combination of experience and understanding to help make things happen.”
Mimi Macksoud brings over 35 years of experience in diverse industries and companies to Sage Partners. She is co-Leader of Sage Partners’ Opportunity Oversight practice. She has worked extensively as an advisor to CEOs, CMOs, other C-suite executives and boards of directors, and has considerable operational experience as an entrepreneur, CEO, and chief marketing officer. Mimi is currently a member of the board of directors of Community Consulting Teams of Boston, Inc. where she co-chairs the Client Development Committee. She is also a Trustee and Co-Chair of Danforth Art, where she is a member of the Governance Committee.
Prior to Sage Partners, Mimi was CEO and Founder of Orion’s Belt, Inc., the pioneer in business applications of Social Network Analysis and relationship mapping. She raised financing, drove product and market strategy, and recruited the founding management team. In 2006, she negotiated the sale of the company to Generate, Inc., a provider of SaaS-based business intelligence and media services, netting a multiple return to investors. She worked with Generate as Vice President, Business Development and Strategy and Advisor until 2008 when the company was acquired by Dow Jones.
Before starting Orion’s Belt, Mimi was associated with three leading professional services firms – Arthur D. Little, Price Waterhouse and Ropes & Gray – and founded her own strategy consulting firm. She spent 13 years at Arthur D. Little, where she established and led the marketing and sales effectiveness practice, working with companies to improve their performance through better marketing. Her clients included leading companies in consumer products, oil and gas, pharmaceuticals and medical products, pulp and paper, business services, computers, telecommunications and chemicals. She was Client Relationship Executive for GTE and Du Pont.
At Price Waterhouse (now PricewaterhouseCoopers), Mimi was one of the first marketing directors in the firm and the first head of marketing for the northeast region. She was responsible for marketing planning and budgeting, advertising, public relations, market research and sales support. At Ropes & Gray, the largest law firm in New England, Mimi was the firm’s first chief marketing officer and Director of Client Service and Practice Development. During her three years at the firm, she focused on strategic and marketing planning, selling skills training for partners, cross-selling of services, practice development and sales strategies, innovative billing approaches, and communications.
Mimi holds an MBA from the Tuck School of Business at Dartmouth, where she was elected an Edward Tuck Scholar; received a BA in mathematics from Manhattanville College; and studied painting in the Studio Diploma program at the School of the Museum of Fine Arts Boston. She holds a patent for determining connections between people using private networks. Prior to Tuck, she worked as a systems programmer/analyst for the Pratt & Whitney Division of United Technologies Corp.